{"id":740,"date":"2026-10-24T06:04:47","date_gmt":"2026-10-24T04:04:47","guid":{"rendered":"https:\/\/www.zerobuzzlab.com\/journal\/"},"modified":"2026-10-25T11:22:05","modified_gmt":"2026-10-25T10:22:05","slug":"journal","status":"publish","type":"page","link":"https:\/\/www.zerobuzzlab.com\/de\/journal\/","title":{"rendered":"Journal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"740\" class=\"elementor elementor-740 elementor-448\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffa3c07 e-con-full e-flex e-con e-parent\" data-id=\"ffa3c07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c9246ab animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"c9246ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fad971 elementor-widget elementor-widget-heading\" data-id=\"3fad971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Zero Buzz, Real Craft<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e92a8 elementor-widget elementor-widget-heading\" data-id=\"80e92a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Journal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fa453b e-flex e-con-boxed e-con e-parent\" data-id=\"9fa453b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b52db animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"02b52db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Einblicke in die Bierkultur<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dc5dd animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"33dc5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aus dem <em>Journal<\/em><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3a436 animated-slow elementor-invisible elementor-widget elementor-widget-shortcode\" data-id=\"9b3a436\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section class=\"awc-category-section\" aria-labelledby=\"awc-carousel-1-heading\"><div class=\"awc-category-header\"><h2 class=\"awc-category-title\" id=\"awc-carousel-1-heading\">Allgemein<\/h2><\/div><div class=\"swiper awc-swiper\" id=\"awc-carousel-1\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/alkoholfreie-erlebnisse-im-nahen-osten-mehr-als-ein-trend\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"513\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-768x513.webp\" class=\"awc-card-image wp-post-image\" alt=\"Alkoholfreie Erlebnisse im Nahen Osten: mehr als ein Trend\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-768x513.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-300x200.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-1024x683.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-1536x1025.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-3-jvPr817WY-unsplash-2048x1367.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T10:13:20+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Alkoholfreie Erlebnisse im Nahen Osten: mehr als ein Trend<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Alkoholfreie Erlebnisse im Mittleren Osten werden von au\u00dfen h\u00e4ufig mit denselben Begriffen beschrieben, die in westlichen Kontexten f\u00fcr neue Bewegungen genutzt werden:...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/hotels-in-dubai-alkoholfreie-bierprogramme-als-differenzierung\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"513\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-768x513.webp\" class=\"awc-card-image wp-post-image\" alt=\"Hotels in Dubai: Alkoholfreie Bierprogramme als Differenzierung\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-768x513.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-300x200.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-1024x683.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-1536x1025.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-g59fKGpA3-Q-unsplash-2048x1367.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T06:17:39+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Hotels in Dubai: Alkoholfreie Bierprogramme als Differenzierung<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Dubai ist l\u00e4ngst kein Ort mehr, an dem alkoholfreie Angebote eine Randnotiz sind. Zwischen dry Properties, Wellness\u2011Hotels, Familienresorts und lizenzierten H\u00e4usern, die...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/why-global-brands-should-see-the-middle-east-as-a-lab\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"512\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-768x512.webp\" class=\"awc-card-image wp-post-image\" alt=\"Why Global Brands Should See the Middle East as a Lab\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-768x512.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-300x200.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-1024x683.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-1536x1024.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-F7wjYBSIGM0-unsplash-2048x1366.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T06:08:57+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Why Global Brands Should See the Middle East as a Lab<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wer alkoholfreie Hospitality als zentrales Thema der n\u00e4chsten Jahre betrachtet, kommt am Mittleren Osten kaum vorbei. Die Region ist nicht nur ein...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/von-ki-beratung-zu-alkoholfreien-biererlebnissen\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"432\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-768x432.webp\" class=\"awc-card-image wp-post-image\" alt=\"Von KI\u2011Beratung zu alkoholfreien Biererlebnissen\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-768x432.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-300x169.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-1024x576.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-1536x864.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-VGCl-I83gB8-unsplash-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T04:49:29+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Von KI\u2011Beratung zu alkoholfreien Biererlebnissen<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Es wirkt auf den ersten Blick wie eine ungew\u00f6hnliche Kombination: Auf der einen Seite KI\u2011Beratung, Projekte in Unternehmen, die mit Daten arbeiten,...<\/p><\/div><\/article><\/div><\/div><\/div><div class=\"awc-carousel-controls\"><button type=\"button\" class=\"awc-prev\" aria-label=\"Previous posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_12)\">\n<path d=\"M32.2003 40.3611C33.0723 41.2138 34.4838 41.2096 35.3515 40.3532C36.2197 39.4963 36.2154 38.1099 35.3434 37.2577L25.3837 27.5003L35.3434 17.7423C36.2154 16.8901 36.2197 15.5037 35.3515 14.6468C34.4838 13.7904 33.0723 13.7862 32.2003 14.6389L20.6486 25.9562C19.7805 26.8131 19.7848 28.1995 20.6567 29.0517L32.2003 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_12\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"matrix(-1 0 0 1 36 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><button type=\"button\" class=\"awc-next\" aria-label=\"Next posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_13)\">\n<path d=\"M23.7997 40.3611C22.9277 41.2138 21.5162 41.2096 20.6485 40.3532C19.7803 39.4963 19.7846 38.1099 20.6566 37.2577L30.6163 27.5003L20.6566 17.7423C19.7846 16.8901 19.7803 15.5037 20.6485 14.6468C21.5162 13.7904 22.9277 13.7862 23.7997 14.6389L35.3514 25.9562C36.2195 26.8131 36.2152 28.1995 35.3433 29.0517L23.7997 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_13\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"translate(20 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><\/div><\/section><section class=\"awc-category-section\" aria-labelledby=\"awc-carousel-2-heading\"><div class=\"awc-category-header\"><h2 class=\"awc-category-title\" id=\"awc-carousel-2-heading\">Category 2<\/h2><\/div><div class=\"swiper awc-swiper\" id=\"awc-carousel-2\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/deutsche-bierkultur-nahost-gastfreundschaft\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"513\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-768x513.webp\" class=\"awc-card-image wp-post-image\" alt=\"Deutsche Bierkultur &#038; Nahost-Gastfreundschaft\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-768x513.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-300x200.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-1024x683.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-1536x1025.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/curated-lifestyle-BGNJQQ70nFo-unsplash-2048x1367.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T10:09:25+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Deutsche Bierkultur &#038; Nahost-Gastfreundschaft<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wenn man deutsche Bierkultur und Gastfreundschaft im Nahen Osten nebeneinanderlegt, scheinen zun\u00e4chst gro\u00dfe Unterschiede aufzutauchen: hier Brauereien mit langer Tradition, Bierg\u00e4rten, Festkultur...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/von-der-karte-zum-moment-alkoholfreie-bierliste-als-erlebnis\/\"><div class=\"awc-card-image-wrap\"><img loading=\"lazy\" width=\"768\" height=\"513\" src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-768x513.webp\" class=\"awc-card-image wp-post-image\" alt=\"Von der Karte zum Moment: alkoholfreie Bierliste als Erlebnis\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-768x513.webp 768w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-300x200.webp 300w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-1024x683.webp 1024w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-1536x1025.webp 1536w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/getty-images-vg0u_ZmvFVk-unsplash-2048x1367.webp 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-10-24T06:24:19+02:00\">Oktober 24, 2026<\/time><h3 class=\"awc-card-title\">Von der Karte zum Moment: alkoholfreie Bierliste als Erlebnis<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Als ausl\u00e4ndische Fachperson im Mittleren Osten unterwegs zu sein, hei\u00dft, in R\u00e4ume zu treten, in denen vieles bereits stark geordnet ist: Beziehungen,...<\/p><\/div><\/article><\/div><\/div><\/div><div class=\"awc-carousel-controls\"><button type=\"button\" class=\"awc-prev\" aria-label=\"Previous posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_12)\">\n<path d=\"M32.2003 40.3611C33.0723 41.2138 34.4838 41.2096 35.3515 40.3532C36.2197 39.4963 36.2154 38.1099 35.3434 37.2577L25.3837 27.5003L35.3434 17.7423C36.2154 16.8901 36.2197 15.5037 35.3515 14.6468C34.4838 13.7904 33.0723 13.7862 32.2003 14.6389L20.6486 25.9562C19.7805 26.8131 19.7848 28.1995 20.6567 29.0517L32.2003 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_12\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"matrix(-1 0 0 1 36 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><button type=\"button\" class=\"awc-next\" aria-label=\"Next posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_13)\">\n<path d=\"M23.7997 40.3611C22.9277 41.2138 21.5162 41.2096 20.6485 40.3532C19.7803 39.4963 19.7846 38.1099 20.6566 37.2577L30.6163 27.5003L20.6566 17.7423C19.7846 16.8901 19.7803 15.5037 20.6485 14.6468C21.5162 13.7904 22.9277 13.7862 23.7997 14.6389L35.3514 25.9562C36.2195 26.8131 36.2152 28.1995 35.3433 29.0517L23.7997 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_13\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"translate(20 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><\/div><\/section><section class=\"awc-category-section\" aria-labelledby=\"awc-carousel-3-heading\"><div class=\"awc-category-header\"><h2 class=\"awc-category-title\" id=\"awc-carousel-3-heading\">Gastfreundschaft &amp; Erlebnisse<\/h2><\/div><div class=\"swiper awc-swiper\" id=\"awc-carousel-3\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/alkoholfreie-bier-tastings-fuer-gespraeche-ueber-kultur-arbeit\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:45+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Alkoholfreie Bier-Tastings f\u00fcr Gespr\u00e4che \u00fcber Kultur &#038; Arbeit<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Alkoholfreie Bier\u2011Tastings wirken auf den ersten Blick wie reine Genussformate: Man probiert unterschiedliche Stile, spricht \u00fcber Geschmack, vergleicht Aromen. Doch gerade weil...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/mindful-drinking-im-unternehmen\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:42+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Mindful Drinking im Unternehmen<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wenn Unternehmen heute \u00fcber ihre Kultur sprechen, geht es selten nur um Arbeitsprozesse, F\u00fchrung oder Benefits. Immer h\u00e4ufiger taucht die Frage auf,...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/experience-design-aus-ki-fuer-alkoholfreie-hospitality\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:37+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Experience Design aus KI f\u00fcr alkoholfreie Hospitality<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wer heute \u00fcber alkoholfreie Hospitality nachdenkt \u2013 \u00fcber Tastings, Karten, R\u00e4ume, Events \u2013, steht vor Fragen, die erstaunlich nah an denen liegen,...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/executives-hosten-mit-alkoholfreien-biererlebnissen\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:32+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Executives hosten mit alkoholfreien Biererlebnissen<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Executives zu hosten ist immer eine Frage der Balance. Auf der einen Seite steht der Wunsch, einen Raum zu schaffen, in dem...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/warum-viele-haeuser-alkoholfreie-gaeste-unterschaetzen\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:28+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Warum viele H\u00e4user alkoholfreie G\u00e4ste untersch\u00e4tzen<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wer heute ein Haus betritt \u2013 eine Bar, ein Restaurant, ein Hotel, einen Corporate\u2011Event \u2013, bringt seine eigene Beziehung zu Alkohol mit....<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/wie-man-eine-alkoholfreie-bierliste-in-ein-erlebnis-uebersetzt\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:26+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Wie man eine alkoholfreie Bierliste in ein Erlebnis \u00fcbersetzt<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Eine alkoholfreie Bierliste ist zun\u00e4chst nur Text auf Papier oder Bildschirm: Namen, Stile, vielleicht ein paar Zahlen. Erst im Zusammenspiel mit Raum,...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/die-anatomie-eines-starken-tastings-mit-alkoholfreiem-bier\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:09:23+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Die Anatomie eines starken Tastings mit alkoholfreiem Bier<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Ein starkes Tasting wirkt selten durch einzelne Gl\u00e4ser allein. Es lebt von einem inneren Aufbau: von einer Dramaturgie, die Menschen sanft hineinf\u00fchrt,...<\/p><\/div><\/article><\/div><\/div><\/div><div class=\"awc-carousel-controls\"><button type=\"button\" class=\"awc-prev\" aria-label=\"Previous posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_12)\">\n<path d=\"M32.2003 40.3611C33.0723 41.2138 34.4838 41.2096 35.3515 40.3532C36.2197 39.4963 36.2154 38.1099 35.3434 37.2577L25.3837 27.5003L35.3434 17.7423C36.2154 16.8901 36.2197 15.5037 35.3515 14.6468C34.4838 13.7904 33.0723 13.7862 32.2003 14.6389L20.6486 25.9562C19.7805 26.8131 19.7848 28.1995 20.6567 29.0517L32.2003 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_12\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"matrix(-1 0 0 1 36 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><button type=\"button\" class=\"awc-next\" aria-label=\"Next posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_13)\">\n<path d=\"M23.7997 40.3611C22.9277 41.2138 21.5162 41.2096 20.6485 40.3532C19.7803 39.4963 19.7846 38.1099 20.6566 37.2577L30.6163 27.5003L20.6566 17.7423C19.7846 16.8901 19.7803 15.5037 20.6485 14.6468C21.5162 13.7904 22.9277 13.7862 23.7997 14.6389L35.3514 25.9562C36.2195 26.8131 36.2152 28.1995 35.3433 29.0517L23.7997 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_13\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"translate(20 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><\/div><\/section><section class=\"awc-category-section\" aria-labelledby=\"awc-carousel-4-heading\"><div class=\"awc-category-header\"><h2 class=\"awc-category-title\" id=\"awc-carousel-4-heading\">Perspektiven auf den Nahen Osten<\/h2><\/div><div class=\"swiper awc-swiper\" id=\"awc-carousel-4\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/kulturell-sensible-biererlebnisse-im-nahen-osten\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:22:27+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Kulturell sensible Biererlebnisse im Nahen Osten<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Anyone organising beer-related events in the Middle East operates in an environment where hospitality, religion, social norms and international expectations are closely...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/majlis-kultur-und-alkoholfreie-tastings\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:22:21+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Majlis-Kultur und alkoholfreie Tastings<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Majlis\u2011Kultur und moderne alkoholfreie Tastings scheinen auf den ersten Blick aus unterschiedlichen Welten zu stammen. Hier ein traditioneller Raum, in dem Menschen...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/gastfreundschaft-am-golf-was-hosts-bei-alkoholfrei-uebersehen\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:22:13+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Gastfreundschaft am Golf: Was Hosts bei alkoholfrei \u00fcbersehen<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Wer aus westlichen Kontexten in die Golf\u2011Region kommt \u2013 als Gastgeber, als Brand, als Konzeptentwickler \u2013, bringt oft eigene Bilder von Gastfreundschaft...<\/p><\/div><\/article><\/div><div class=\"swiper-slide\"><article class=\"awc-post-card\"><a class=\"awc-card-link\" href=\"https:\/\/www.zerobuzzlab.com\/de\/der-nahe-osten-eine-der-spannendsten-regionen-fuer-alkoholfrei\/\"><div class=\"awc-card-image-wrap\"><div class=\"awc-card-no-image\">No featured image<\/div><\/div><div class=\"awc-card-content\"><time class=\"awc-card-date\" datetime=\"2026-07-25T15:22:07+02:00\">Juli 25, 2026<\/time><h3 class=\"awc-card-title\">Der Nahe Osten: Eine spannende Regionen f\u00fcr alkoholfreies Bier<\/h3><\/div><\/a><div class=\"awc-card-content\" style=\"padding-top:0\"><p class=\"awc-card-excerpt\">Alkoholfreies Bier ist dort am spannendsten, wo es nicht als Nischenprodukt funktioniert, sondern als selbstverst\u00e4ndlicher Teil von Kultur, Alltag und Hospitality. Der...<\/p><\/div><\/article><\/div><\/div><\/div><div class=\"awc-carousel-controls\"><button type=\"button\" class=\"awc-prev\" aria-label=\"Previous posts\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"55\" height=\"55\" viewBox=\"0 0 55 55\" fill=\"none\">\n<rect width=\"55\" height=\"55\" rx=\"8\" fill=\"#CC632A\"\/>\n<g clip-path=\"url(#clip0_95_12)\">\n<path d=\"M32.2003 40.3611C33.0723 41.2138 34.4838 41.2096 35.3515 40.3532C36.2197 39.4963 36.2154 38.1099 35.3434 37.2577L25.3837 27.5003L35.3434 17.7423C36.2154 16.8901 36.2197 15.5037 35.3515 14.6468C34.4838 13.7904 33.0723 13.7862 32.2003 14.6389L20.6486 25.9562C19.7805 26.8131 19.7848 28.1995 20.6567 29.0517L32.2003 40.3611Z\" fill=\"white\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_95_12\">\n<rect width=\"16\" height=\"27\" fill=\"white\" transform=\"matrix(-1 0 0 1 36 14)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/button><button type=\"button\" class=\"awc-next\" aria-label=\"Next posts\"><svg 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src=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/vecteezy_beer-mug-icons-set-barrel-hand-wheat-tap-and-pouring-drinks_83521361-cta.webp\" class=\"attachment-full size-full wp-image-932\" alt=\"\" srcset=\"https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/vecteezy_beer-mug-icons-set-barrel-hand-wheat-tap-and-pouring-drinks_83521361-cta.webp 354w, https:\/\/www.zerobuzzlab.com\/wp-content\/uploads\/2026\/10\/vecteezy_beer-mug-icons-set-barrel-hand-wheat-tap-and-pouring-drinks_83521361-cta-249x300.webp 249w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zero Buzz, Real Craft Journal Einblicke in die Bierkultur Aus dem Journal<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-740","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journal - ZeroBuzzLab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zerobuzzlab.com\/journal\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journal - ZeroBuzzLab\" \/>\n<meta property=\"og:description\" content=\"Zero Buzz, Real Craft Journal Einblicke in die Bierkultur Aus dem Journal\" \/>\n<meta property=\"og:url\" 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